Privacy Policy

Aubella Private Limited

Introduction

Aubella Private Limited (“Aubella”, “we”, “our”, or “us”) values the trust you place in us and recognises the importance of secure transactions and information privacy. This Privacy Policy describes how Aubella Private Limited and its affiliates collect, use, share, protect, or otherwise process your personal information through the Aubella website www.theaubella.com and/or mobile application (collectively, the “Platform”).

Your personal information will primarily be stored and processed in India and may be subject to data protection laws that differ from those applicable in your country of residence. By visiting our Platform, providing your information, or availing any product or service offered on the Platform, you expressly agree to be bound by this Privacy Policy, the Terms of Use, and applicable service or product terms, and agree to be governed by the laws of India, including laws relating to data protection and privacy. If you do not agree, please do not use or access our Platform.

Collection of Information

We collect personal information relating to your identity, demographics, and usage of our Platform, services, or interactions with us. This information may include, but is not limited to:

Information provided during sign-up or use of the Platform, such as name, date of birth, address, telephone/mobile number, email address, occupation, and proof of identity or address

Government-issued identifiers such as PAN, GST number, or other KYC details, where required for eligibility of certain products, services, or events

Sensitive personal information such as bank account details, credit/debit card or other payment instrument information, passwords, or biometric data (where applicable to enable certain Platform features)

Information related to shopping behaviour, preferences, browsing history, device information, location data, call data records, voice inputs, and other data voluntarily provided by you

The primary purpose of collecting this information is to provide a safe, efficient, seamless, and personalised experience. You may browse certain sections of the Platform without revealing your identity. However, once you provide personal information, you are no longer anonymous to us.

Certain services require mandatory information, while others are optional. You may choose not to provide certain information, but this may limit access to specific features or services.

If you post messages, reviews, images, photos, personalised content, or feedback on public areas of the Platform, such information will be publicly accessible. Please exercise caution while sharing personal details. We retain such information as necessary to resolve disputes, provide customer support, conduct internal research, and troubleshoot issues as permitted by law.

We may also collect correspondence such as emails or letters sent to us, or communications sent by third parties relating to your activities on the Platform.

Important Security Notice:
If you receive any communication claiming to be from Aubella requesting sensitive information such as debit/credit card PINs, passwords, or banking details, do not share such information. Aubella or its logistics partners will never request this data. If such information has already been disclosed, please report it immediately to the appropriate law enforcement authority.

Use of Information

We use your personal information to:

Provide, operate, and improve our products and services

Process transactions and fulfill orders

Enhance customer experience and personalise content

Resolve disputes and troubleshoot issues

Detect, prevent, and protect against fraud or other unlawful activities

Enforce our terms and conditions

Conduct marketing research, surveys, and analytics

Inform you about offers, updates, products, and services

Where required, we may request permission to access your device features such as SMS, contacts, camera, photo gallery, location, or device information to enable platform functionality or improve user experience. Denial of such permissions may affect certain services.

Participation in surveys is voluntary and may include a collection of demographic data, preferences, voice recordings, or video inputs. The data is used to improve Platform experience and tailor content to user interests.

Cookies

We use cookies and similar technologies to analyse Platform traffic, measure promotional effectiveness, and enhance trust and safety. Cookies do not contain personal information and are primarily session-based.

You may choose to decline cookies through your browser settings; however, this may limit certain features of the Platform.

We may also use third-party cookies (such as Google Analytics) for marketing and analytical purposes. Aubella does not control the use of cookies by third parties.

We may engage third-party advertising partners to display advertisements on the Platform. These partners may use non-personally identifiable information about your visits to this and other websites to provide advertisements relevant to your interests.

Children’s Information

Use of the Platform is permitted only to individuals who can form legally binding contracts under the Indian Contract Act, 1872. We do not knowingly collect personal information from individuals under 18 years of age. If you provide information relating to a minor, you represent that you have the legal authority to do so.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or as required by applicable law. Data may be retained longer where required for legal compliance, fraud prevention, enforcement of legal rights, or legitimate business purposes. Anonymised data may be retained for research and analytical use.

Your Rights

We take reasonable steps to ensure personal information is accurate and up to date. You may access, correct, update, or delete certain personal information through your account settings on the Platform. You may also contact us using the details below for assistance with your data rights.

Consent

By using the Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your personal information in accordance with this Privacy Policy. If you provide information relating to another person, you confirm that you have the authority to do so.

You also consent to being contacted by Aubella, its affiliates, partners, and service providers via SMS, calls, emails, or messaging platforms for purposes outlined in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices. Updates will be indicated by revising the “last updated” date or by appropriate notifications as required by law.